Wahl’s Whitening Shampoo contains less than 1% colour enhancer to help whites to be whiter and colours brighter. The rich lather deep cleans dirt and environmental residue that dulls your dog’s coat. The easy rinse shampoo leaves you dog’s coat clean, silky and smooth. Wahl Whitening Shampoo Contains- White Pear: Prevents skin damage, treats oily, dry and flaky skin. Moisturises skin to keep it smooth & soft. Plant based cleansers make Wahl’s Shampoo the choice for owners who want to avoid harsh chemicals for you and your dog. Also is PEG-80 Free, Alcohol Free, and Paraben Free.